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Home
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About Us
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Stories
About Us

Ruth Pearce

Enterprise and Organizational Coach

Ali Khokhar
Co-Founder, CEO
Coaching
Ali Khokhar
Co-Founder, CEO

Ruth Pearce is a distinguished leader in enterprise coaching and corporate training, known for her seasoned approach to empowering leaders, inspiring innovation, and building resilience within organizations. Through her firm Pearce Insights, she has spent years helping Fortune 500 clients and individuals around the world achieve transformative growth.  

“Coaching is about transformation. It’s not just about setting goals; it’s about reshaping perspectives and empowering individuals to see their strengths in a new light.” 

Building Resilient - & Mentally Healthy - Organizations

The workplace plays a vital role in promoting holistic well-being. In an organization, prioritizing mental health benefits everyone – from individual employees to senior leadership. By incorporating mental health coaching, organizations can transform how people operate and lead, shaping healthy communities where employees feel empowered to do their best work.

“The secret to contentment in life - is finding what is unique to you & combining it with what's unique in others.”

Building Ruth’s AI Protégé with Amigo

Ruth worked with the Amigo team to build her AI coaching assistant Protégé, available 24/7 to provide clients with a consistent resource for feedback and growth between live sessions. Together, they worked to: 

  • Train Protégé on Ruth’s unique coaching approach, communication style, and voice
  • Curate Protégé’s tone to be empathetic, encouraging, and solution-focused
  • Develop a simple onboarding experience to help clients seamlessly integrate Protégé into their coaching journey
  • Enable Protégé to tailor interactions based on deep individual and organizational context 
“Amigo’s team understood my vision and worked tirelessly to bring it to life. Their technology is not only secure and innovative but also aligns with the values I hold dear as a coach.”

Protégé follows Ruth’s unique approach, integrating positive psychology, neuroscience-based leadership development, and adaptive thinking to challenge clients while fostering a safe space for exploration. Protégé tailors each interaction based on past sessions, curating hyper-personalized experiences for each client. In every session, it will: 

  • Guide clients through context and agenda-setting to explore past progress and current objectives
  • Encourage self-discovery and ownership through open-ended questions and reflective listening 
  • Seamlessly transition between exploration and action, enabling clients to self-reflect and develop concrete strategies
  • Help clients consolidate insights and structure action plans to maintain accountability 

The future of coaching 

For Ruth, Amigo (and Protégé) represents the future of coaching: accessible, impactful, and deeply personalized. With her AI coaching assistant, Ruth can now make her expertise more accessible without compromising the personal touch that defines her work – allowing her to deliver transformative outcomes and help more clients become confident, open, and prepared for future challenges across their personal and professional lives.

Learn more about Protégé and hybrid coaching with Ruth here.

Begin your journey here.

Create your Amigo

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Jennifer Brown

Author, Speaker, and DEI Thought Leader

Jennifer Brown (she/her) stands at the forefront of diversity, equity, and inclusion thought leadership. A highly sought-after speaker, award-winning entrepreneur, and best-selling author, Jennifer has dedicated her career to helping organizations build more inclusive cultures where all employees can thrive.With over two decades of experience working with Fortune 500 companies including Google, IBM, Intel, and LinkedIn, Jennifer brings unparalleled expertise to the DEI space. Her work extends beyond corporate settings to leading research institutions like the Mayo Clinic and prestigious business schools including Columbia and Kellogg. As a member of L'Oréal's Global Diversity and Inclusion Advisory Board and cultural intelligence consultancy Sparks & Honey's Influencer Advisory Board, she continues to shape the future of workplace inclusion at the highest levels.The Missing Link in DEI EducationAs the author of "How to Be an Inclusive Leader," Jennifer has witnessed firsthand how leaders can struggle to translate DEI concepts into practical action."After reading a book or attending a training session, leaders often want more guidance. They reach out asking for ongoing support and safe spaces to learn. But traditional consulting models can't scale to meet this need – there simply aren't enough hours in the day to provide the kind of consistent, personalized guidance each leader requires."This gap between knowledge and practice emerged as a critical challenge in Jennifer's career work. She observed that while leaders could grasp DEI concepts intellectually through reading and training, they often struggled with practical implementation. The journey to becoming an inclusive leader requires more than understanding – it demands ongoing practice, real-time feedback, and a safe space to work through challenges.Bringing DEI Education to Life Through AIAfter years of witnessing these struggles firsthand, Jennifer recognized that AI technology could bridge this crucial gap. By creating an AI-enabled learning experience, she could provide leaders with a trusted partner for practicing difficult conversations, working through real scenarios, and receiving immediate guidance tailored to their specific challenges. This approach would allow leaders to move beyond theoretical understanding to develop the practical skills and confidence needed for authentic inclusive leadership.In collaboration with Amigo, Jennifer is creating an AI companion course that transforms her book's frameworks into interactive learning experiences. This innovative approach maintains the authenticity and expertise that readers expect from Jennifer while providing personalized, on-demand guidance through exercises that deepen understanding and build practical skills."AI offers something unique – the ability to provide private, judgment-free spaces where leaders can explore vulnerable topics, practice crucial conversations, and receive immediate guidance based on their specific challenges. It's about creating more opportunities for meaningful practice and reflection that lead to real behavior change."AI Jennifer creates powerful learning moments through a wide range of exercises, such as:Personal Reflection: Identity exploration exercises guide clients through examining their own social and cultural identities, helping them understand how these shape their worldview and leadership approach. AI Jennifer creates a safe space for vulnerable reflection, asking thought-provoking questions and offering supportive guidance based on Jennifer's expertise.Practicing Skills: Through role play exercises, clients can practice responding to real-world scenarios such as addressing microaggressions or proposing new DEI initiatives. AI Jennifer provides immediate feedback and coaching, helping leaders build confidence in having difficult conversations and driving meaningful change.Strategic Action Planning: Personalized planning exercises help clients translate insights into action. AI Jennifer guides them through developing specific, measurable goals and identifying concrete steps they can take to become more effective allies in their organizations.Storytelling for Impact: Collaborative exercises help clients craft compelling narratives about their own DEI journey using specific frameworks. AI Jennifer helps users shape their experiences into powerful stories that can inspire and influence others.A Vision for Inclusive Leadership DevelopmentJennifer's AI companion course represents a bold step forward in DEI education."This is about creating a transformative learning experience that meets leaders where they are and guides them through their personal journey of growth."The AI provides several unique advantages:Safe Space for Practice: Leaders can work through sensitive topics and practice difficult conversations in a private, judgment-free environment.Consistent Support: Users can engage with the material at their own pace, with 24/7 access to guidance and feedback.Personalized Learning: The AI adapts to each user's needs, providing relevant examples and challenges based on their role, industry, and experience level.Practical Application: Interactive exercises help users immediately apply concepts to their own workplace situations.Looking AheadThe integration of AI into DEI education opens new possibilities for how organizations approach inclusive leadership development. Organizations can also use Jennifer’s course to provide supplementary support for existing DEI initiatives, offering consistent coaching and feedback between formal training sessions.The broader implications for DEI education extend beyond individual learning experiences. As organizations seek to build more inclusive cultures, scalable tools that support continuous practice and development will become increasingly vital. The ability to gather data-driven insights into common challenges and learning patterns will help shape future program development. Jennifer's work in this space demonstrates one path forward: combining established DEI frameworks with new technologies to create more accessible, consistent, and measurable leadership development opportunities.Learn more about Jennifer Brown's work here.‍

Ali Khokhar
November 12, 2024
Coaching

Grace Clarke

Marketing Consultant

Grace Clarke is a marketing strategist and growth consultant whose methodologies have influenced some of the most recognized brands in technology, media, and retail. Today, Grace's consulting work spans major technology, media, and consumer companies including Google, NPR, Target, Shopify, and Jones Road Beauty. She is also the founder of the Gen Z Board of Directors, the largest qualitative insights project focused on Gen Z consumers. Her unique combination of editorial expertise, brand building, and consumer insights has shaped her distinct approach to marketing strategy and growth. Building Flywheels, Not Funnels Grace's approach rejects conventional marketing playbooks in favor of building sustainable growth engines. Rather than focusing on short-term customer acquisition, she helps DTC brands create self-reinforcing loops that drive compounding growth and turn customers into advocates. This anti-playbook approach emerges from years of observing how the most successful brands actually grow. Her work centers on analyzing market movements and translating them into actionable strategies for each brand's unique context. By examining what's working across different companies and industries, she develops customized strategies that build on themselves over time, generating increasingly stronger returns as customer advocacy fuels organic growth. The Strategic Access Problem "Working with brands across every stage and scale, I noticed a consistent challenge: companies don't just need periodic strategy sessions - they need ongoing access to current market intelligence. The pace of change demands it." Trends move fast and don't align with scheduled consulting sessions. This timing mismatch often leads to missed opportunities or delayed responses to market changes. This observation sparked a bigger question: How can up-to-date marketing intelligence be made more accessible and affordable without sacrificing quality? A Journey to Scale Grace began exploring solutions to this challenge by building her own AI clone. Recognizing the market need for continuous strategic guidance, she saw AI as a way to scale her methodology beyond the constraints of traditional consulting. Her early experiments with AI development confirmed the potential, but also revealed the complexity of capturing and deploying strategic thinking at scale. The collaboration with Amigo emerged from this initial exploration. Together, we developed Grace AI, allowing Grace to “clone her mind” for her clients. This digital consultant is updated weekly with Grace’s latest real-world learnings and observations, providing: Access to unique approaches to building sustainable growth engines Customized brainstorming sessions that draw from Grace's experience with hundreds of brands Continuous access to evolving strategic insights from current client work and market observations Real-time analysis of market trends and their implications from Grace’s point of view "The reality is, I can only be in so many rooms. Grace AI also lets me share my strategic thinking and market intelligence with every brand that needs it, not just the few I can work with directly. It removes the traditional barriers of time and cost that kept many brands from accessing this level of strategic support." Future Vision For Grace, this shift to AI-enabled consulting marks just the beginning. By analyzing patterns in consultation topics and strategic needs, her Amigo can evolve to identify when brands would benefit most from direct collaboration with Grace herself. This creates a more intelligent bridge between AI-enabled support and human strategic partnership. The model could also expand into collaborative learning, where insights generated from one brand's success contribute to a broader understanding of market dynamics—while maintaining confidentiality. This network effect would create an ever-more sophisticated understanding of what drives sustainable growth, particularly valuable for emerging categories and markets. Visit Grace Clarke’s website to learn more about her unique approach to growing brands and the transformative work she has done for her clients.

Ali Khokhar
November 12, 2024
Coaching

Sherri Fisher

Coach, Author, and Speaker

For over two decades, Sherri Fisher has specialized in helping professionals, students, and parents overcome learning and executive function challenges. As an inaugural member of the University of Pennsylvania's Master of Positive Psychology (MAPP) program, she studied under the field's founding researchers while developing practical applications for learning support. Through her private coaching practice, publishing books including "The Effort Myth," and doing speaking engagements, she's guided thousands of students and professionals in developing strategies that align with their natural strengths. Her methodology combines positive psychology principles with specialized teaching expertise to help clients who think and work differently achieve success in their own way.

Ali Khokhar
November 12, 2024